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NORMA
Open Construct

CONSTRUCT · POSTER LAYOUT MAKER

Build the poster’s structure
before the poster.

Use proportional divisions, root rectangles, dynamic symmetry and recursive regions to organize type, images and negative space.

Construct lets you build the proportional field, hierarchy and movement that give a poster its character.

Two real Construct documents. No template library.

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Exact landscape √3 fieldSame editable poster as Construct
Primary proof
Root 3 poster
Second proof
Typography-led poster
Structure
Armature, regions, text and color remain editable

01 · FIRST READ

A poster works
at two distances.

From far away, the viewer reads mass, contrast and the dominant word or image. Up close, smaller information becomes available. Structure helps those two readings coexist without giving every element equal weight.

02 · METHOD

Organize the field.

01

Choose the frame

Start with the intended orientation and proportion.

02

Establish hierarchy

Reserve the dominant image or type field first.

03

Introduce direction

Use diagonals, roots or asymmetry only where they strengthen movement.

04

Protect empty space

Leave room for the primary message to arrive.

05

Remove the guides

The finished poster should work even when the construction disappears.

03 · ROOT 3 PROOF

Root 3 gives
the poster its rhythm.

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ROOT 3 · POSTERExact √3 field and visible armature

The exact portrait Root 3 field supplies diagonals, reciprocal relationships and related positions. Typography, contrast and the information rail follow that geometry as one visible composition.

04 · TYPE PROOF

Hierarchy without
a named grid.

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TYPE · POSTERTypography as compositional mass

A second example shows the opposite lesson: explicit hierarchy can also be built from recursive regions without displaying a named armature.

05 · QUESTIONS

Before you compose
the poster.

Can I use a Root 3 grid for a poster?

Yes. Construct includes a Root 3 armature that can guide placement and, where supported, create editable regions.

Do I have to show the grid in the final poster?

No. The armature organizes the work; it does not need to remain visible in the exported artwork.

Can typography be the main material?

Yes. The typographic poster proof uses text regions as the primary visual mass.

Is every poster better with an armature?

No. An armature supplies relationships, not meaning or hierarchy. Use it only when it helps the composition.

Open the grid.
Change the poster.

Start from the Root 3 proof or the typographic study, then alter the composition rather than replacing placeholder content.

Open the Root 3 poster